Teams I've designed for
I help companies decide where AI belongs in their products, and build the design teams that ship it. Fractional head of design, speaker, and the builder of Cubby, shipped solo with AI.
Not every company needs a full design team yet. I build exactly the level of design that starts to pay off, and say so when the answer is "not yet."
Two days a week, the same days every week. Design direction, AI decisions, and a team that ships.
How it works → 02Where AI belongs in your product, how it should behave, and how the people using it come to trust it.
Engagements → 03Keynotes, fireside chats and panels on AI products people trust. In person or virtual.
Speaking → 04Hands-on team sessions, and AI, Built On Paper for designers and creatives. No coding.
Workshops →With Iffat Tariq and Ernesto Miranda at The Constellation Club, Irving. We started on data and governance and ended on imagination.
Graphic: Future of AI DallasVideo interview with Abdul Haseeb Asif
Online
UT Dallas
Build something while you don't need it
Texas Startup & Tech Week working session
Where AI earns its place in a product, the human-in-the-loop patterns that build trust, and how to spot "AI theater" before it ships.
Keynote · Fireside chat · PanelWhat changes when one person can take a product from concept to the App Store, and where craft, taste and judgment still decide the outcome.
Keynote · WorkshopReducing friction as the highest-leverage design skill, and taming dense, data-heavy products.
Keynote · WorkshopHow to read design maturity and pick the right level of investment, from AI-assisted work to an in-house function.
Keynote · Executive sessionAnyone can make a screen look good now, so a portfolio has to show judgment instead. A talk, or a hands-on workshop.
Talk · WorkshopBuilt the design function and led AI experience strategy for a B2B field-sales platform used by thousands of teams.
Case study →Designed and shipped solo with AI-assisted tools. A caregiver-curated video app, live on the App Store.
Case study →Unified a fragmented global fleet platform with a design system and an ML next-best-action framework.
Case study →Helped build the product design department and directed AI and ML learner tools at one of the largest online universities in the U.S.
Case study →Drove 225%+ revenue growth through a user-centered pivot in outdoor-safety education and e-commerce.
Case study →Delivered a bank-wide design system and a first-of-its-kind Apple Watch app.
Case study →Walk in with a sketch, watch two strangers try it on paper, and walk out with a tested design and the plan an AI tool builds from. No laptops.
It will tell you it is finished. Here is the ten-minute check that tells you whether that is true.
Issue no. 08 · 6 OctI set my price by looking at the wrong shelf, aimed at a customer I do not actually have.
Podcast · Ramblings of a DesignerSide hustles, why people are scared of AI, and drawing it on paper first.
A role, an engagement, a talk, or a problem you're chewing on. Fifteen minutes is usually enough to know if I can help.